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hi, I'm

Shammah
Omoniyi

Product and programme professional with a software engineering background.

You get one person who plans your launch with Legal, Engineering and Product, and who can work with your engineers on the build.

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Shammah Omoniyi, arms crossed, in a white shirt and cream waistcoat
  • Project Management Professional (PMP), Project Management Institute
  • PRINCE2 7 Practitioner, PeopleCert
  • Workflow Specialist, Asana

Organisations I've worked with

E.ON Next, Lincoln University, Damos Animal Hospital, Factorial Systems, Distraction Entertainment, Lincoln Chronicle, Gentle Hands

E.ON Next · 2024 to 2025

Customer credit optimisation

One project I ran, step by step.

  1. The problem
  2. The analysis
  3. The dashboards
  4. The result

The problem

Customers were falling behind on their bills, and the reporting on them was done by hand, so it was hard to see which accounts needed attention first.

The analysis

I started with the account data and built the analysis in Excel, which showed which accounts were falling behind.

The dashboards

I then turned that analysis into dashboards in Looker, Looker Studio and Tableau and automated the KPI reporting, so managers could check the figures themselves.

The result

Over six months, delinquent accounts fell 10%, data retrieval took 30% less time and manual tracking fell 40%.

Read the case study

Case studies

E.ON Next · 2024 to 2025Customer credit optimisationAccount analysis that cut delinquent accounts by 10% in six months, plus the executive reporting behind it.Read the case study
Own venture, co-founder · 2024 to nowDistraction EntertainmentThe entertainment technology company I co-founded and run product for, and Distrax, its app for finding, booking and hosting parties.Read the case study
The Lincoln Chronicle, Lincoln University · October 2026Lincoln Chronicle websiteI redesigned The Lincoln Chronicle's website in Wix and took it live in October 2026, with all 130 articles on one template and 7 sections in place of 11.Read the case study
Middlesex University, MSc project · 2022Restaurant policy and management systemUser research with restaurant managers, taken through to a prototyped operations system.Read the case study
See all work

Tools I use

Each one is used in a project on the Work page.

Delivery and data

Design

Building

ways to work with me

What you can hand me

Pick the area closest to what you need. You deal with one person until it's delivered.

  • Website design and build

    If your website no longer reflects what you offer, I design and build one that does, ready for your team to manage.

    Ask about a website

  • Website care, monthly

    When your site is live but nobody on your side owns its upkeep, I look after it each month so it stays secure and current.

    Ask about website care

  • App build

    I build the first working release of your app in Flutter, backend included, so you can test it with real users.

    Ask about an app

  • Brand identity

    When your materials no longer match, I bring the logo, brochure and social templates together into one identity.

    Ask about a brand

  • UX research study

    Before you invest in building, I find out what your users need through interviews and observation, then prototype the changes.

    Ask about research

  • Project and launch management

    For a launch with several teams and a fixed date, I join on contract and manage the timeline, risks and stakeholders to go-live.

    Ask about a project

If you have a launch or a product that needs an owner, email me and tell me what it is.

Email me