Work / Research / Distraction Entertainment

Project 2 of 18

A company I co-founded, and the product I run there.

Distraction Entertainment · Own venture, co-founder · 2024–present. An entertainment technology company I co-founded and still run. I own the product roadmap.

+35%
RoleCo-founder and Product Lead
When2024–present
ToolsJavaScript, Angular, Flutter, Python

Context

A company I co-founded. I own its product roadmap.

Role

I set the product direction and decide what the team builds next. I built and directed a small product team and set up the agile delivery process it uses.

Process

Ran user research, prototyping, UI/UX testing and iteration cycles. Negotiated and secured partnerships.

Outcome

Daily active user retention improved 35% in under six months, and development cycle time fell 25%.

35%

improvement in daily active user retention, under six months

25%

reduction in development cycle time

Source: Own venture, co-founder. Own venture. Happy to walk through how retention was measured.

If you're working on something similar, I'd like to hear about it.

Email me