Context
Distraction Entertainment is an entertainment technology company I co-founded in London in August 2024. I lead product there and own the roadmap.
The team
I built and run a small product team. We ship applications in JavaScript, Angular, Flutter and Python, and I set up the agile process we work in, using Scrum and Kanban.
How we decide what to build
Features start with user research and a prototype. We test the interface with users and iterate on it before it is built out, and I decide what goes on the roadmap next.
Partnerships
I negotiated and secured the company's partnerships.
Results
Daily active user retention improved 35% in under six months, and development cycle time fell 25%. These figures come from our own data, and I am happy to walk through how we measured them.